Explainer Video Questionnaire

Contact Information

First Name:*
Last Name: *
Organization / Company:
Email Address: *
Phone Number:
Fax Number:
Website:

Design Details

1. Please describe your target customer in demographic terms (age, race, gender, occupation, profession, income, marital status, education, location, interests, etc.) and in terms of what motivates them, what are their main points or the barriers they might face that could lead them to need your service or product.
2. How can your brand make their lives better? How do you address the main points and barriers you previously mentioned, considering the other companies or options available to them?
3. What sets you apart from your competitors?
4. What is the main point you want viewers to remember two weeks from now, long after they've visited your site?

Design Details

5. What two or three ideas most definitely must be included?
6. Do you have a slogan that you want to emphasize in the script? If so, please tell us here.
7. What is the purpose of the video?
8. What do you want the video to achieve?

Design Details

9. What do you want/expect the audience to do after watching the video? (call-to-action)
10. Where do you plan to host the video? (Select all that apply)
11. Will the video be:

Design Details

12. Will there be any accompanying literature, brochures, or white papers posted with the video?
13. Provide a description of content and any key messages which you want the video to get across
14. Without using any words, what 10 images would describe your video’s story?
15. How long do you want the video to be?

Design Details

16. What style and format do you want the video to have?

Design Details

17. Describe the overall “tone” of the video:
18. What production elements are required?
19. Technical specifications that you want for the video:
Format:
Size:
Resolution:
Any Coding?

Design Details

20. How many locations will we need to cover in shooting footage and/or photos? List / Explain:
21. Is there a sample video online similar to what you want to create?
22. What is the development timeline?
When can the planning and scripting process start?
What is the deadline date for the finished video product?
23. What is your budget range?
24. Any additional notes, comments, instructions, recommendations, or anything else worth mentioning that we have not asked?



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